In 2010, American Express started the first Small Business SaturdayÔ in the U.S. as a way to focus on small businesses during the holiday shopping season. The idea? Give small, local brick-and-mortar businesses an opportunity to attract customers on the shopping bonanza of a weekend after Thanksgiving. This year’s event is on Saturday, November 28, but be sure to support your favorite local business beyond this date. Check out these businesses below and find more neighborhood retailers to support at discoverslu.com.
4Twenty4, 2252 Seventh Avenue
This online clothing brand started by sisters Kenneisha and Sharita Brown are popping up at Periodic: A Pop-Up Shop through the end of the year. Find fashion-forward and affordable clothing for women of all sizes.
Hot Stove Society, online only
Chef Tom Douglas has been a staple in SLU for years, but the pandemic forced countless restaurants (including neighborhood favorites like Cuoco and Serious Pie) to close. He and his team are still a big part of the culinary community. Check out one of their virtual cooking classes.
Feathered Friends, 263 Yale Avenue North
SLU mainstay Feathered Friends is known for its simple but extremely high-quality blankets, sleeping bags, and clothing made of ethically sourced down and innovative materials.