The School of Visual Concepts’ annual Steamroller Smackdown is on the horizon. The artistic competition will be full steamroller ahead on Friday, August 11 at the SLU Block Party. Representatives from 20 local companies, including Amazon, Facebook, Tableau, Paper Hammer, and more, will create oversized posters that are printed with a steamroller rather than a printing press.
Jenny Wilkson, founder of the Smackdown and the letterpress program at SVC, explains that letterpress printing is printing is relief printing. It involves moveable type and hand-cut linoleum. It’s an age-old form of printing with modern-day applications that can fulfill creative needs that technology can’t. “It allows people who don’t work with their hands to have a sense of accomplishment in creating something with a lasting physical creation. It’s gratifying for people to create something they can put on their walls,” she says.