Influenced by India’s rich cultural heritage from music, art, literature, and textile, Naushad Ali also takes inspiration from Pondicherry where Tamil and French culture go hand in hand.
Brand signatures combine the use of heritage fabrics with pops of detail, minimal and modern tailoring, and small-batch production mindset. Since launching in 2015, Naushad Ali is entirely dedicated to working with artisans in India and focusing on their traditional techniques.
