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The goal of this workshop is to provide you with the vocabulary, methods, and understanding of the tools in the toolbox you can use to develop smart, creative, and effective digital marketing strategies. You’ll depart with an approach you can use to help your organization come up with online ad campaigns, paid and earned search initiatives, email campaigns, and paid social media advertising. This workshop will combine lecture, case studies, and hands-on exercises to get you up to speed. Here’s what we’ll cover:

  • What the digital landscape looks like today (highly subject to change)
  • Basics of SEO, paid search, online display, promoted posts, and email
  • Testing copy and design to find the most effective creative approach
  • How to plan and budget a digital marketing strategy
  • Measuring your campaign for success and continuous refinement
  • Integrating digital and traditional marketing approaches

*Lunch is provided. Hot, cold, gluten free and vegetarian selections available.

Tuition: $425; enroll here.